Built by a detailer who needed it

You don't have a customer problem.You have a memory problem.

Every morning, Lavel tells you your smartest money move — who to text, what to say, what it's worth. You send one text from your own phone. The money was already in your contacts.

$50/mo founding rate · Cancel anytime · Limited founding spots

TUESDAY · 6:50 AM

Your smartest move today

$120

of $300 today

M

Marcus R.

Last detail: 3 months ago

~$180

Books every season. He's overdue — and he liked the work.

Hey Marcus — it's been about 3 months since the last full detail on the Tahoe. Want me to swing by this week?

One move a morning. From your contacts, your voice, your number.

From the founder

I wake up at 4am and detail cars in the sun.

I'm good at it. The work speaks for itself — customers come back when they see their car. And I was still barely getting by.

Not because of my hands. Because of my head. Who to text next lived in my memory. My goal lived nowhere. At the end of a week I honestly couldn't tell you if it had been a good one — I just knew I was tired.

The second job nobody pays you for

After eight hours in the sun, you're supposed to go home and be your own office manager. And that job runs on memory.

  • Memory forgets the customer who said "hit me up next month."

  • Memory doesn't chase the money you're owed.

  • Memory has no scoreboard — so a hard week and a wasted week feel exactly the same.

It's not that you're bad at business. Hard work just doesn't compound when the follow-up lives in your head.

The text that changed it

A while back I remembered a customer I hadn't booked in three months. Good guy, liked the work, just… fell out of my head.

I sent one text. Booked that week.

That's when it hit me: my next $300 wasn't a stranger from an ad. It was already in my phone. People who already said yes. Who already trust the work. They didn't leave — nobody reminded either of us.

Your contact list is full of these people.

What a morning with Lavel looks like

6:50 AM

The verdict

Open the app. One move at the top: who to text, why now, what it’s worth. Not a dashboard you have to interpret — an answer.

6:51 AM

One text, from your number

Lavel writes the draft. You hit send from your own Messages, in your voice. To your customer it’s you — the detailer they already liked. Because it is.

That evening

Money lands, you claim it

They book, you confirm it, the ring moves. Cause and effect, visible. Today counted, and you can see exactly why.

A scoreboard for the work

Set the number you actually need. Mine says 4 hours, $300. Every booking you confirm moves the ring toward it.

“Am I making progress?” stops being a feeling at the end of a long day and starts being a number you can look at.

Founding rate

$50/mo

$99locked in for founding members

One remembered customer a month pays for it.

And it works on day one: your first morning brief arrives tomorrow, built from your own contacts and jobs.

30-day refund·Cancel anytime·Direct line to the founder

Limited founding spots available

Fair questions

Is this another CRM I have to babysit?

No. A CRM waits for you to do the work. Lavel tells you the work: one verdict a morning, ready to send. If you have 90 seconds for coffee, you have time for it.

Does it text my customers for me?

No — and that’s the point. Texts go out from your number, in your voice, when you hit send. Lavel writes the draft and tells you why now. Your customers never talk to a bot.

I don’t have that many customers yet.

It starts with whatever you have — your contacts and your first jobs. The system compounds from booking one, because every job you finish becomes a future reminder.

What happens after the founding period?

The price goes up for new members. Yours doesn’t. Founding members keep the $50 rate and get a direct line to me as the product grows.

The next move is already in your phone.

Tomorrow morning, Lavel will tell you what it is.

$50/mo founding rate · 30-day refund · Cancel anytime